Your Trusted Partners for Life.

A wealth management firm serving clients for over 35 years.

About the Firm

At Goodman Financial, we specialize in tax-efficient investment management and financial planning with one simple goal: to help our clients achieve peace of mind, feel secure about their future, and spend time doing what they love.

This is why we are a fee-only fiduciary firm, where we are obligated to provide advice that is always in our clients’ best interests and are compensated solely by our clients – not by third parties for selling products.

What we do

What we do and the impact for our clients

These services are designed to help you feel confident about the future and your financial freedom. As life changes, we remain your trusted partner, ready to update your goals and guide you through whatever comes your way.

Our Partners and Sponsorships

University of Houston Alumni Association
TXCPA Houston
TXCPA
NAPFA
Houston Sports & Social Club

Working in Our Clients’ Best Interest Since Day One

Our goal is to help you achieve your financial goals through prudent and personalized investment management and financial planning advice.

Results in Numbers*

*As of December 31, 2024

Average annual client retention
Number of professional designations
Assets Under Management
Years In Service

Experience the Difference

Fee-Only

As a fee-only firm, we are compensated solely by the fees our clients pay us. We do not receive commissions from third parties for the advice we provide or the investments we select. This structure helps foster trust by reducing potential conflicts of interest.

Fiduciary

We work with our clients in one capacity: as their fiduciary. When we make an investment decision or a financial planning recommendation based on the goals you have provided, you can trust that it is your best interest.

Quality of
Service

We understand that clients are entrusting us with their life savings, and we take that responsibility seriously. That is why we are proactive in our communication, follow through on action items, and routinely review your financial plan and investments.

Tax Efficiency

We are deeply focused on tax efficiency in every aspect of our investment management and financial planning. Whether analyzing a distribution strategy in retirement or structuring your investments, being tax-conscious can significantly improve your financial outcomes.

What Our Clients are Saying

  • Vic J.

    They pay attention so I don’t have to, and do a better job than I ever could.
  • Tom G.

    It has been a real pleasure working with Morgann and everyone else at Goodman Financial. I am extremely grateful to have been referred to Goodman Financial and I could not be more pleased with the service. As I am approaching retirement, it is a relief to know that Goodman is my financial advisor.
  • Rod and Denise H.

    Goodman Financial is a professional and trustworthy firm providing comprehensive oversight over their client’s portfolio and unbiased financial advice to their clients.
  • Mary Jo A.

    Thank you for your support, respect and feedback in maintaining my financial well being. And, many thanks for sharing your knowledge that is reflected in my positive portfolio.
  • Jeffrey W.

    I’m very happy with my team and have always felt that my personal needs are well looked after. I very much appreciate the peace of mind this provides which allows me to focus on and enjoy other areas of my life.
  • Jeff G.

    The client is the priority!
  • Greg B.

    Dependable and personable professionals who can explain your financial situation, options, and outlook.
  • Franco A.

    The client service has always been great – keep up the great work!
  • Don H.

    Reliable, friendly people who seem to care about me and my financial well-being.
  • Clarissa S.

    We trust them with our financial future and therefore our confidence in a realistic and comfortable retirement.

These testimonials were provided by current clients of Goodman Financial in response to our 2023 Client Satisfaction Survey. These clients were not compensated for these testimonials. No material conflicts of interest exist since these clients were not compensated nor did they receive any other benefit for providing this content.

Serving Clients in Texas and Across the U.S

Serving Clients in Texas and Across the U.S

Owned and operated out of Houston, Texas, we are poised to help our clients and generations to come wherever their lives take them.

Meet Our Professionals

Our team’s top priority is your financial success.

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