Current Role and Professional Background:

As Director of Marketing & Communications, Mashal’s responsibilities include developing and executing comprehensive marketing strategies, assisting in initiatives to grow the firm’s AUM, and continuing to enhance the client experience while identifying new opportunities of expansion. Prior to joining Goodman Financial, Mashal worked with Course Construction Group and Mass Challenge to optimize web content and social media marketing campaigns aimed at enhancing customer relations. Mashal is an MBA graduate with concentrations in Digital Marketing Management, Modeling and Decision Making, and Business Consulting.

Education:

• Master of Business Administration, University of Houston, 2020
• Bachelor of Business Administration in Management, Human Resources, University of Houston, 2016
• Google Ad Words Certified
• Google Analytics Certified

Affiliations:

• Member, University of Houston’s MBA Society
• Asana Ambassador