Welcome to Goodman Financial

Culture, Character and Integrity

Working to Exceed Client Expectations

At Goodman Financial, we don’t drop the ball. We have been fiduciaries since day one, meaning that we have an obligation to provide investment advice in our clients’ best interests; and, we owe our clients a duty of undivided loyalty and utmost good faith. We listen to you carefully to understand your particular goals and needs so we can personalize our investment approach to your unique situation. This tailored approach to determining and delivering the appropriate investment framework for each client and our prudent portfolio management are the cornerstones of our company.

Results in Numbers

(as of 03/01/2024)

Average annual client retention 90 %
States where we serve clients 1
Number of professional designations 5
Clients' best interest is our top priority

Experience the Difference

Fee-only advice

All our services are provided on a
fee-only basis which means our compensation is a percentage of the assets under management. So, you don’t have to worry that trades are being made or financial advice is being given to generate a fee for us; we keep your best interest in mind by avoiding commission-based business.

Risk Management

We understand that clients are entrusting us with their life savings and take that responsibility seriously.
We consistently review each portfolio to make sure investments are being made in line with your goals and risk/reward profile.

Committed to Philanthropy

We refer to our philanthropic commitment as “Doing Good Things for Good People.” Not only do we serve a number of institutional clients and provide monetary support to numerous philanthropic causes, we also dedicate our professional time to nonprofit organizations as active volunteers on multiple boards and committees.

We don’t drop the ball

We take our fiduciary responsibility seriously. We manage your portfolio in line with your unique needs, goals, and risk tolerance and have multiple people continually reviewing different aspects of your accounts. In addition, our Investment Committee monitors the market and your investments, managing opportunities and risks in a constantly evolving world.
We pay attention so you don’t have to.

Serving Clients Since 1989

What Our Clients are Saying

From investment management to financial advisory services, we take a personalized approach to help our clients achieve their financial goals.

Here’s what our clients have to say about working with us:






These testimonials were provided by current clients of Goodman Financial in response to our 2023 Client Satisfaction Survey. These clients were not compensated for these testimonials. No material conflicts of interest exist since these clients were not compensated nor did they receive any other benefit for providing this content.

Let Us Help

Choose Your Financial Path

Individuals and Families

Whether you’re interested in saving for retirement, multi-generational wealth accumulation and planning, taking tax-efficient distributions to fund retirement, or have won the lottery or come into unexpected wealth, we can meet your financial advisory and investment needs. We will develop a portfolio appropriate for your situation that positions your assets to meet your unique needs and goals.


We’re prepared to serve institutional clients such as nonprofits, pension funds, foundations, endowments and associations. We apply the same personalized approach to our institutional clients as we do to our individual clients. We focus on your investments so you can focus on your mission.

Serving the Nation

Serving Clients in Texas and Across the U.S.

Our goal is to meet the sophisticated financial needs of clients through prudent and personalized money management and financial advisory services. We present advice and solutions tailored to the unique needs of each client.

Our Expertise

Areas of Practice

Portfolio Management

We use a dynamic and disciplined investment approach when making investment selections, and incorporate tax-efficiency considerations into the construction of each portfolio. Our investment decisions are based on thorough research and primarily the fundamental method of security analysis covering not just a company’s financial condition and outlook, but also its industry position, sector, and the overall market and economy.


Financial Planning

With seven CFP® professionals on staff, we are able to provide our clients with a variety of financial advisory services including retirement planning, multi-generational planning, divorce considerations, Social Security benefit analysis, education funding planning, insurance needs analysis, and more.
We tailor all our services to meet your needs.

More Info

Retirement Planning

We understand retirement is an important step in your life, and we can guide you along the path toward it. But, we also understand that the journey doesn’t stop at retirement; we can help guide you through it as well. Whether you want to grow your retirement funds, need to determine when you can afford to retire, or don’t know which account you should withdraw from during retirement, we are able to help. Our goal is to help you enjoy the retirement you’ve always dreamed about.

More Info

Tax Efficiency

We are highly focused on tax efficiency in every aspect of what we do for our clients – from where we place high income-generating securities to asset allocation decisions and gain/loss harvesting as well as distribution planning. With seven CPAs on staff, our team members have the background and expertise to find strategies to help you be more tax-efficient in all areas related to your financial portfolio.

More Info
Our Team

Meet Our Professionals

We maintain high ethical standards to ensure that all investment decisions are made with the client’s best interest as our top priority.

News & Resources

Goodman News & Insights

GFC News
Email Sign Up

Let's keep in touch!

Interested in getting free financial updates? Sign up today to join the GFC circle and get insights into the market and financial advisory issues.