Goodman Financial’s personalized approach to investment management emphasizes portfolio management that is custom tailored to the needs of each client.  We listen carefully to you to gain a thorough understanding of your unique goals, risk tolerance, time horizon, and other circumstances.  We use that information to develop an investment strategy for you.  Your investment strategy provides a framework for determining an asset allocation that balances risk and reward over a long-term time horizon.  Asset allocation and diversification are key to prudent portfolio management, and risk management is an important consideration of our investment philosophy.  While our security selection process seeks to provide long-term capital appreciation, we aim to find growth opportunities within your risk tolerance.

Team Members Collaborating - Chelsea A. Bailey and Quinten WomackWe have an in-house Investment Committee dedicated to conducting the research we use to make investment decisions. They use a dynamic and disciplined investment approach when making investment selections. Our primarily fundamental approach to security analysis involves in-depth research of the company and analysis of the industry, economy, and political climate as a whole. Only after careful analysis do we invest in equity and fixed income securities that meet your investment objectives.  We continuously review investment alternatives and implement changes when more attractive investment opportunities become available. With limited exceptions, each client’s assets are invested in individual securities, not in mutual funds. This approach provides clients lower costs, greater flexibility, and more tax efficiency.

Fixed Income Investment Approach

Our fixed income selection process aims to generate income as well as add stability to your portfolio while focusing on safety. We diversify among issuers, sectors, and industries to help manage the credit, interest rate, market, and other risks the fixed income portion of your portfolio is exposed to. We lower turnover costs and provide a more predictable income stream by generally holding bonds to maturity.

We ladder your individual bond portfolio over time horizons that are based on your needs and the prevailing interest rate environment. In periods of rising interest rates, we generally use a shorter ladder so that as bonds mature each year, we can re-invest the proceeds in higher-yielding bonds.  In periods of decreasing interest rates, we generally ladder individual bonds over a longer time period to reduce the impact of declining rates on your portfolio.

Fixed income portfolio decisions are only made after the price, yield, maturity, and quality of the security and the underlying company and industry have been analyzed and researched.  All these factors are evaluated within the framework of your own unique investment parameters.  We consider the universe of government, agency, investment-grade corporate, and municipal bonds, as well as your risk tolerance and tax profile when selecting bonds. We continually monitor fixed income holdings, the interest rate environment, and overall market conditions affecting your fixed income portfolio. Read more about our oversight here.

Equity Investment Approach

Our equity selection process aims to find individual stocks that are intended to be held for the long-term with an emphasis on capital appreciation. We typically aim to maintain a balance between growth and value styles, as well as diversification among large, mid, and small cap companies. You can reduce the risks associated with market timing and avoid having to speculate which segment will perform best in each period by having an equity portfolio that remains diversified in terms of style, market capitalization, industry, etc.

We utilize a bottom-up approach to selecting equity securities using a series of quantitative, qualitative, and valuation measures to evaluate the growth and value characteristics of a company. We look for companies that exhibit some of the following characteristics:

  • Above-average projected growth rates in sales, earnings, and dividends
  • Excellent management capability and a strong industry position
  • Reasonable price-to-earnings ratio
  • Strong overall financial position enabling it to withstand periods of economic weakness
  • Above-average return-on-equity and a lower-than-average debt-to-equity ratio
  • Above-average expenditures on research and development of new products and service
  • Conservative accounting practices

After a stock is added to your portfolio, we continue to monitor it in light of its own metrics, but also in terms of overall market and economic conditions and your own investment strategy. We believe the “one-size-fits-all” strategy is inappropriate when it comes to investing, and work to provide a portfolio customized personally for you.

Clients' best interest is our top priority

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Our goal is to meet the sophisticated financial needs of clients through prudent and personalized money management and financial advisory services. We present advice and solutions tailored to the unique needs of each client.

Goodman Financial Team